Smoothwall Unveils New Brand; Launches New Products at TCEA 2019

Under new leadership, the digital safety provider revitalizes brand, launches classroom management and cloud filtering solutions

Smoothwall, a global developer of digital safeguarding solutions for education, has announced the launch of two brand new solutions and a corporate rebrand at the 2019 Texas Computer Education Association (TCEA) Convention.

A leader in the EdTech space with over 4 million users worldwide, the company has added Smoothwall Classroom Manager and Smoothwall Cloud Filter to its pioneering suite of products designed to protect students from online harm.

Classroom Manager, the firm’s first formal foray into classroom assistance, empowers teachers to monitor and control student devices to maintain focus in busy digital classrooms, as well as lower their reliance on technical support. It brings to the market a unique combination of ease of use and cross multi-platform support – both of which are essential features in today’s schools.

Additionally, Smoothwall continues to develop its award-winning web filter with the launch of Cloud Filter. School districts will be able to deploy web filtering without the need for hardware, allowing them to filter content on all managed devices, on or offsite, in support of 1:1 initiatives. Smoothwall is one of the only providers that also gives districts a choice of on-premise, cloud-based or hybrid deployment options to accommodate the requirements of diverse technology environments.

A corporate rebrand completes the trilogy of evolution. The rebranding includes a top-to-bottom redesign of the company’s identity, website, graphics and communications. Smoothwall’s new brand assets include a logo that contains the company’s, ‘Circle of Trust’, a graphic that reflects the company’s relentless mission to be the most trustworthy safeguarding provider in the world.

All three developments support Smoothwall’s transformation into a leading global provider of digital safety tools for education.

The announcement comes less than a year after former Microsoft and Tesla executive, Georg Ell, joined Smoothwall as chief executive officer. Ell has ignited a complete transformation of the market-leading safeguarding provider, with the acquisition of monitoring software firm Future Digital in 2018, coupled with the goal to become the safeguarding provider of choice in all of its markets.

It’s a goal Ell and the Smoothwall team are firmly focused on. With a 20% revenue growth for 2018 under its belt, they will continue the upward trajectory in 2019 with an innovative technology roadmap that includes new product advancements, enrichment of current solutions, as well as better customer support and education about the risks and means of protecting students.

Said Ell, “Our customer focus is absolute. Smoothwall started out at the nexus of the dot-com era as an open source firewall – built by users, for users. In 2019, and staying true to our pioneering roots, we are taking our solutions, our support and our customer relationships to new heights, to ensure that as our digital world evolves, we keep our customers one step ahead.”

About Smoothwall

Smoothwall is a leading global developer of digital safeguarding solutions designed to support safe and productive learning environments that keep students happy and healthy. Smoothwall’s mission is to empower schools to digitally safeguard the students in their care. Headquartered in Leeds, U.K., with U.S. offices based in Charlotte, North Carolina, Smoothwall protects over 4 million users in more than 60 countries worldwide.

Please visit to explore phase 1 of the new website and learn more about the suite of digital safety products and services offered.


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