The skepticism comes from the strange way the game is played. Players who want to start playing begin by posting signaling tags in their social media. So far most reports cite Instagram or Twitter as the point of entry, but it is unknown how many other ways there may be to join. Within social media, the player’s pleas are picked up by “curators” who will begin to send instructions about a series of tasks which must be completed daily in a challenge over 50 days. The last of these challenges is suicide.
The looseness and lack of defined format is exactly makes this game so difficult to combat; there’s not necessarily a single entity or group responsible for carrying out the role of “curator.” Although the man thought to be responsible for the creation of the game in Russia has been arrested, anyone with an interest in harming others can reach out to those who have posted that they would like to play.